If you saw my recommendation for 𝑇ℎ𝑖𝑠 𝑖𝑠 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 by Seth Godin, and thought, “there is no way I have time to read another book,” don’t worry. I have your back. 

This is Marketing, bite-size edition —> 

9: Confrontational, in-your-face marketing days are over. You can’t buy attention; you have to earn it. How? Through empathy and service. 

8: Mass marketing is causing overwhelm, suspicion, and exhaustion. Show you care, and you will be ahead of the competition. 

7: You want to market something that lasts? Revert to empathy and solve a real problem. 

6: if you stopped showing up, would people notice?

5: People don’t want your product; they want a feeling. Esteem, peace of mind, indulgence, and belonging are good examples.

4: “Price is a marketing tool, not simply a way to earn money.”

3: Marketers offer status and connection, not items and services.

2: Cheaper isn’t always better. Safe and reliable? Fun and powerful? Those are also great reasons to buy something. 

Finally… 

1: Get serious with your marketing plan. What change are you looking to make? How will you make the world better?